Pawse is a boutique hotel in New York City that spares no luxury for dogs or their owners. This brand system’s patterns and colors were inspired by dog fur. Every element of the system was chosen to create a sense of warmth and comfort that larger hotels cannot provide.
Branding & App Design: Winter Wings
Winter Wings, a photography-based birding festival, needed a rebrand. The goal was to avoid the visual clichés associated with birding festivals and reach a broader audience. The brand uses a sans-serif typeface, a clean logo evoking flight, and colors pulled from nature. The end result is a polished but inviting system.
Icon System: Daily
An icon system designed for Daily.co
conveying a variety of concepts from the concrete to the abstract. In total, 36 icons were created. The icons were made to match Graphik, Daily’s primary typeface. I also worked on the brand’s color system, updating its palette of gradients.