Packaging: Tidal New York
The original packaging for Tidal New York had a tendency to come apart on the sales floor. We used the new, more durable packaging as a platform for Tidal to present its brand touchpoint of “futuristic.” We did this with monospaced typography, monoline illustrations, bright colors, and silver backing.
![](https://freight.cargo.site/t/original/i/5185035f8ff0a962320290b95e5a1e9e32f407281521ef3e9de26d29dee86935/Frame-28.png)
![](https://freight.cargo.site/t/original/i/2c04577ac5c82e560acc7f88f4b7980f014423662a4f37cfd849ed1ed45a5bfd/Frame-29.png)
![](https://freight.cargo.site/t/original/i/8cbf598db690b6bf16ef205f90f287c21aff444e0af57716d9b86eaf7ea8ebc4/Frame-30.png)